Where did such an evocative name come from? According to recently deceased (February 2010) pop culture historian and pulp SCI-FI writer Jim Harmon, there is much lore flying around about the naming of Godzilla. Apparently it all started, as these things often do, as a nick-name turned working title for the designers and writers developing the film's concept.
In film, concept often comes before plots, names of characters, or titles of finished movies in the can. A recent example was with the wonderfully bad disaster movie "Snakes on a Plane," or "SOAP" for short. SOAP was the working title for a high concept (i.e. light on plot) Hollywood action movie being shopped around to well-known actors. Samuel L. Jackson agreed to do the film, but only if they kept the silly working title.
For Western audiences, Gojira was translated by distributors into Godzilla. Harmon recounts further naming legend which says that Godzilla is supposedly a cross between a "god" or awesome creature of impressive size, and "zilla," which refers to the monster's lizard-like qualities.
Even if none of this is true, Harmon deserves major chops for spinning a good yarn in his tome, "The Godzilla Book."
Fun factoid: Toho International also produced the films of Akira Kurosawa.

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